About Us

Country Choice is the UK's leading supplier of in-store bakery and retail foodservice products. In addition to a comprehensive range of high quality frozen, chilled and ambient products, Country Choice also provides on-site training, equipment & concepts and marketing support.

So whether you're a bakery or café looking for new products, or a convenience store or forecourt needing advice on how to introduce a bakery or food-to-go counter, Country Choice can supply and support you with everything.

our brands

Country Choice's portfolio of innovative branded concepts is designed to enhance the appeal of your in-store bakery or foodservice operation and provide reassurance to your customers of quality and professionalism of your offer.

All concepts are supported with state-of-the-art equipment, on-site training and point of sale.

Find out more about our brands.


help & support


At Country Choice we pride ourselves on providing customers with a complete support package including on-site training, display and preparation equipment, packaging and point of sale.

Our dedicated Telesales Operators and Fieldsales Representatives will work with you to understand your needs and requirements to help you successfully develop your business.