This site uses cookies. Some cookies are essential to ensure our website works for you in the best possible way. You may delete and block all cookies from this site, but parts of the site may not work. To find out more about cookies on this website and how to delete cookies, click here to see our cookie statement.


News and Press

Cake Bars

Published 17 Aug 2017

At +15% year-on-year growth, the cake bar category is one of the fastest growing segments in the in-store bakery market. Key to this growth are links to coffee particularly in the mid-morning and mid-afternoon. Our new improved range is heavier and boasts a new ...

Read more >

Organic Baguettes

Published 11 Jul 2017

Bag a baguette or two with Country Choice’s new organic demi baguettes, the latest in the company’s bake-off bread line-up. The two new varieties, a white and a brown baguette, are made with organic flour, and when baked from frozen for ...

Read more >

Country Choice Extends Rustic Range

Published 07 Jul 2017

Two types of Rustic Baguette, stonebaked to create a crisp crust, have joined the Country Choice line-up. Enriched with a wheat and rye sourdough that gives them a distinctive flavour, the newcomers are ideal for retailers looking for a ...

Read more >

An Apple a Day Can Puff up Sales

Published 03 Jul 2017

Puff up your sales with a crisp Banquet D’Or Bramley Apple Puff Pie, the latest ready-to-bake line from Country Choice. The 77g individual treat has a round, light and flaky, ready-sugared puff pastry case, generously filled with a sweet...

Read more >

Spar Appleby Tradeshow 2017

Published 05 Jun 2017

Country Choice will be exhibiting at this year's Spar Appleby Tradeshow...

Read more >

Medium Roll Promises Maximum Sales

Published 29 May 2017

The new medium ambient sausage roll from Country Choice is not only a satisfying and VAT-free savoury snack, but can also be displayed for up to 12 hours at room temperature, making it an even more attractive proposition for retailers...

Read more >

Zone in on Training with Country Choice

Published 10 May 2017

New training modules designed to test the knowledge of staff working in an in-store bakery or foodservice operation have been added to the Country Choice website to help customers to make the most of sales opportunities. ...

Read more >

Pro-Retail 2017

Published 05 May 2017

Country Choice will be exhibiting at this year's 'Pro-Retail'. On stand we will be showcasing Swan Bakery,  'The Sausage Roll Co' featuring our new premium sausage rolls, our new doughntus and much more! ...

Read more >

Country Choice Rolls up for the 'Caterer' Award

Published 02 Dec 2016

We are delighted to announce that our ‘Sausage Roll Co.’ concept has won the ‘Food On The Go’ category at The Caterer Product Excellence Awards. Citing the fact that “sometimes the simplest ideas are the best” and praising the product’s “incredibly light, puff pastry...

Read more >

Christmas 2016

Published 23 Nov 2016

It wouldn’t be Christmas without an array of new festive favourites from Country Choice and this year is no exception. Ready to bake sweet Christmas confectionery and indulgent treats, plus a super savoury selection, are all lining up to make Christmas catering a sim...

Read more >

The Sausage Roll Co is on Twitter!

Published 03 Oct 2016

Our latest brand now has it's own Twitter!...

Read more >

Bite Size Savouries

Published 21 Sep 2016

Our new ‘Bite Size’ ambient savouries are available in two tasty varieties:- Bite Size Sausage Rolls Bite Size Cheese & Onion Rolls Both products are baked from frozen in around 20-25 minutes at 180°C and can be displayed for 12 hours at room ...

Read more >

Funtime Cookies

Published 19 Jul 2016

Our new funtime cookies are great additions to our range and are perfect for sharing. There are three fantastic varieties and all are ready-to-bake from frozen with a three day shelf life once baked...

Read more >

New Branded Pasties

Published 12 Jul 2016

Our new branded pasties are now available in two great varieties consisting of the Steak & Doom Bar Pasty and the Reggae Reggae Chicken Pasty...

Read more >

Tuk Tuk at Philip Morant

Published 15 Jun 2016

Students and staff at the Philip Morant School in Colchester tuk tuk-ed into a feast of Oriental dishes when the Country Choice Taste of the Orient three-wheeler rolled up on site recently.Country Choice has converted the tuk tuk rickshaw into a fun and quirky vehicl...

Read more >

The Sausage Roll Co

Published 02 May 2016

Get ready to roll with ‘The Sausage Roll Co.’, available exclusively from Country Choice and offering a range of tasty, premium quality 'bake from frozen' sausage rolls, point of sale and fully branded equipment options that are sure to turn a profit. Six varieties, ...

Read more >

Pro-Retail 2016

Published 15 Apr 2016

Country Choice will be exhibiting at this year's 'Pro-Retail'. On stand we will be showcasing our new look bakery stand, new hot savouries and much more! ...

Read more >

The Nisa Retail Games

Published 29 Mar 2016

Country Choice will be exhibiting at this year's 'Nisa Retail Games'. On stand will be the new 'The Sausage Roll Co' concept showcasing our great new range of premium sausage rolls. ...

Read more >

Pull in the Savoury Bake Sales

Published 21 Mar 2016

Pull in extra sales with the new Pulled Pork Bake from Country Choice. Together with the new Chicken & Chorizo Bake, it provides a tasty hand-held alternative to sausage rolls and pasties...

Read more >

New Potato Dog will walk off the shelf

Published 01 Mar 2016

No need to be dog tired of savoury pastries because Country Choice has brought a new flavour to the pack with its Chicken & Chorizo Rösti Potato Dog. The thaw and serve hand-held snack is a 140g paprika potato rösti pocket stuffed with a tasty chicken and chorizo fil...

Read more >

Customer Zone Tools

Gross Profit Calculator
Find your nearest representative