Swan Bakery - the UK’s leading in-store bakery suppliers
Swan Bakery provides end-to-end in-store bakery solutions needed to create and run a successful bakery operation.
Why choose Swan Bakery for your in-store bakery solutions?
- We are dedicated to offering the most extensive range of high quality classic bread and traditional bakery products, including doughnuts, baguettes, and Danish pastries.
- Save time and resources by allowing our expert Bakery Trainers to train new and existing staff
- Swan Bakery offers the whole package which makes it convenient and stress-free
- We use innovative in-store bakery solutions for merchandising and displays
Multi-Buy Deal - Limited Time Offer
Buy 1 of each of the 9 eligible products and get Floor Standing Display Unit (FSDU) FREE!
All you need to know about Swan Bakery
In-store bakery display
We are dedicated to helping you get your incredible, oven baked goods in front of your customers. Our in-store bakery displays will help you organise and spread your products out so that each and every one of them gets their fair share of the spotlight.
The Swan Bakery range of equipment comes in a variety of sizes, from our entry-level range of four wooden trays to our stylish Swan Bakery tower unit.
In-store bakery Point of Sale (POS)
We offer a range of point of sale items designed to help communicate your in-store bakery offer to customers such as:
- Clear labelling of shelf edge labels
- Provides legal allergen information
- Variety of posters available
To order your POS items and make the most of our fantastic in-store bakery solutions, register or login to your Country Choice account today.
In-store bakery training
As part of our in-store bakery solutions, our experienced Bakery Trainers can provide all the necessary guidance to help you thrive, from the baking process to product display and food safety. We can support you with:
- Product handling and baking instructions
- Oven usage
- Product merchandising
- Labelling and point of sale
- Food safety
- Health & Safety
- Hygiene programmes
In-store bakery solutions for merchandising
When, where and how you display your products is critical to success.
But don’t worry, we’ve done the hard work for you. For each of our units, we’ve shared the product mix that works best.
With AM and PM recommendations for some units, to reflect product popularity changes throughout the day.
New Bakery Bags
Designed to complement our newly redesigned equipment and displays, the updated bags are modern, eye-catching, and made to stand out in-store. They’re also recyclable, helping you offer a more sustainable solution to your customers.
These new bags sit alongside our existing standard white and black bags, giving you even more choice across your range.
