Please check out the testimonial below from Shan Navaratnam, store owner at Nisa Dunstable

I am pleased to say that I have been using Country Choice products for more than 20 years, and you don’t stick with a supplier for that long unless you are completely happy with the products and service that they provide.

NEW & INNOVATIVE PRODUCTS

Country Choice has been pivotal to the development of food to go at all of my sites. If I think back to when we first started trading with them, we were only doing relatively simple items such as baguettes and sausage rolls. Fast forward 20 years and although we are still selling those products in good numbers there is so much more to what we offer, such as the Hudson’s hot dog concept and, most recently, the new bake in pack toasties. In fact, I think that one of the most impressive things about Country Choice is the way they constantly introduce new and innovative products that customers want to buy straightaway. There is no need for us to go in search of new products or concepts, they bring them to us, which is a massive benefit.

UNRIAVALLED SUPPORT

Over time, consumers have become much more discerning when it comes to the way that food to go is presented and merchandised. The major high street coffee chains and fast food operators have raised the bar considerably in this respect to the point where consumers expect the same standards wherever they stop for something to eat or drink. This is obviously something that would be really difficult for us to emulate as we don’t have that level of expertise – we are retailers first and foremost, not foodservice operators. Fortunately, Country Choice takes care of this for us by supplying everything that we need to present consumers with professional, eye catching branding and packaging, from posters to ‘A’ boards, shelf edge labels to legally compliant ticketing. This not only makes our job infinitely simpler, it also give consumers the feeling that they can purchase from us with confidence.

QUALITY PRODUCTS

However, when all is said and done, what really matters to our customers is the quality of the products that we sell and that’s probably the main reason why I have chosen to stay with Country Choice all this time. My customers like the products and I know that when I introduce a new range or concept it will almost certainly be a success.