Vegan – our very latest innovation
Emma Issimdar, Marketing, NPD Manager
17 October 2019
Having just recently joined Country Choice I was excited to see that we were in the final stages of introducing a vegan-friendly range. Four products have or are in the process of being introduced and we’ve all worked hard to ensure they deliver on flavour and quality.
Why Vegan?
Vegan options are becoming more popular than ever before with The Vegan Society estimating that over 600,000 people are now following a vegan-friendly diet. In addition to the increase in those opting into a full-time vegan diet, people are also choosing to adapt their dietary choices on occasion with 34% of meat-eaters making the decision to reduce their overall consumption of meat in 2018. With this in mind, it was very important to us to ensure we had a well-rounded offering to suit every customer no matter their dietary preferences.
So, whether you are a Meat-eater, Vegan, Vegetarian, Pescatarian or Flexitarian……. our new products are delicious, and I would certainly recommend you try them!
What is in the range?
In case you haven’t picked up on our trade press communications we have four products in the range – a 6” Vegan Sausage Roll made using Quorn™, a Moroccan-style Bean Bake, a Sweet Potato & Coconut Jamaican-style Patty and a fully-baked twin-pack Spelt & Quinoa Seed Croissant from Delifrance.
Veganuary 2020
This year over 250,000 people signed up to Veganuary in 2019 and we’re 2020 will be even bigger – more about our plans for Veganuary 2020 nearer the time!
