Foodservice Wholesalers
Your trusted partner for Foodservice solutions.
Whether you run a café, manage a contract catering site, or operate a grab-and-go outlet in a high-footfall location, your challenge is the same. At Country Choice, we don’t just supply food, we deliver complete food-to-go solutions designed to help you drive sales, reduce labour, and maximise every inch of your space.
We're as invested in your success as you are, so we'll help you maximise tight budgets while producing great food. Arm yourselves with quality-assured products from trusted brands, perfect for catering to every dietary requirement and preference.
From ready-to-bake savouries and sweet treats to fully supported concepts like pizza, doughnuts and hot grab-and-go offerings, everything we offer is built with one goal in mind, helping you serve more customers, more efficiently.
But we don't stop there. As foodservice distributors, we're invested in seeing our clients succeed – that's why we produce extra services and solutions to support you, from training to POS solutions. Scroll to the FAQs to learn more.
Register your account and become a trading customer today, or:
Getting started is easier than you think
When you partner with Country Choice, our core equipment is available on a free loan basis, so you can hit the ground running without significant upfront investment. We'll work with you to find the right setup for your space, your footfall, and your ambitions.
From ovens to display units, we'll make sure you have everything you need to start selling from day one.
Branded concepts that do the hard work for you
Today's foodservice operators are under more pressure than ever. Labour is tight, quality expectations are high, and customers want fresh, globally inspired food that feels current. At Country Choice, we've built a portfolio of branded, standalone concepts designed to meet exactly those challenges.
From our conversations with hospital catering teams, contract caterers and café operators alike, the same needs keep coming up: simplicity, consistency, and food that genuinely connects with today's tastes. Our brands deliver all three, without adding complexity to your operation.
Trusted by foodservice operators across the UK
The London School of Economics Campus launched Flatstone Pizza with Country Choice and quickly scaled to selling around 160 pizzas per week, with margins in excess of 55%. From the initial visit to the Country Choice demonstration kitchen, through to training, launch and ongoing support, the entire process was delivered seamlessly.
Flatstone Pizza: restaurant-quality pizza, without the kitchen complexity
Tapping into the £5 billion pizza market has never been simpler. Flatstone Pizza is a complete, standalone concept built for foodservice operators who want to offer a premium pizza experience without the need for a skilled kitchen team.
With a hand-stretched, stone-baked base and expertly crafted sauces and toppings, Flatstone pizzas are assembled in under a minute and baked to perfection by anyone on your team. Whether you're running a hotel restaurant looking to broaden your menu, or managing a contract catering site seeking a high-margin addition, Flatstone delivers consistent quality and healthy profits, time after time.
Why Country Choice
From free-on-loan equipment and online ordering to dedicated account management and free training, Country Choice gives you everything you need to build a profitable food-to-go operation, and the ongoing support to keep it growing.
With quality-assured products, bespoke labelling through CCORAL, and a field sales team that visits you in person, we're as invested in your success as you are.
Frequently bought products for Foodservice retailers
From ready-to-bake savouries and indulgent viennoiserie to hot drink solutions and grab-and-go concepts, browse the products that foodservice operators come back to time and again:
Foodservice Outlet Solutions FAQs
When we onboard foodservice outlets, the first thing we do is reach out to discuss what you want from our partnership.
Then we have to assess whether we can meet your requirements. For example, say you’d like to take advantage of our coffee partnerships with Lavazza, Tchibo, Smokin Bean or Costa, and need to install a coffee machine on-site. We would first have to confirm you have hot running water available and the necessary space for it.
Once we’ve assessed you meet the requirements, we can activate your account.
One of the trickiest things in the foodservice industry is establishing customer loyalty; catching someone’s eye once isn’t enough, you have to be able to hold people’s attention for a longer time. There are three main ways you can improve customer retention for your foodservice outlet:
Quality of Service. A great interaction is enough to improve someone’s day, and for busy customers, moments like that really add up. If you and your staff can offer a personalised experience, it will make customers more likely to return.
Speed of Service. If customers only have a short break, they’ll want to eat fast and maximise their time unwinding. Organising your operation so orders can go out faster will create more positive experiences.
Quality of Products. This is where we can help – quality-assured grab and go products, with great allergen labelling and (most importantly) great taste, are crucial. There’s nothing more guaranteed to win customer trust and bring them back for more.
The bread-and-butter of foodservice outlets are products that are hot, filling, easy to eat and satisfying. From Hot savouries like sausage rolls and pasties, to ready made sandwiches including hot toasties, wraps, and paninis, as well as indulgent viennoiserie such as croissants and cinnamon rolls - all essential staples for any successful foodservice operation. Great hot drinks are also essential for canteens and cafes alike, and it helps to offer impulse buys like crisps or confectionery that can be unwrapped and eaten anywhere.
Country Choice is the foodservice supplier you’ve been searching for as a trading partner. We have unmatched experience in this sector; we can help with everything from recommending and supplying POS systems to streamline ordering, to marketing support and menu design.
\ We’re award-winning, proudly recognised as AWG’s Supplier of the Year. Several of our in-house brands have also been given recognition from bodies like the British Frozen Food Awards. Both the branded and in-house food products we supply are validated through the entire supply chain, and (most importantly) positively reviewed for flavour and value. Discover the difference for yourself by registering now!