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Forecourt Wholesalers

Your trusted partner for Forecourt solutions.

Forecourt customers are time-pressed by nature. They're pulling in for fuel, grabbing a coffee, picking up a snack and they're back on the road in minutes. At Country Choice, we understand that high footfall and low dwell time means your food-to-go offer needs to work hard, look great, and sell fast.

That's why we go beyond simply supplying products. We're your specialists, your trading partners, and your competitive advantage. Whether it's recommending the right display case size to keep shelves looking full and appetising, helping you capitalise on emerging trends, or providing hands-on training to inspire customer loyalty, we bring genuine sector expertise to every partnership.

Take a look at our Food News section for insight into how simple changes to packaging, display and product range can make a real difference to your sales.

Register your account and become a trading customer today.

Colleague pulling cookies out of oven

Getting started is easier than you think

When you partner with Country Choice, our core equipment is available on a free loan basis, so you can hit the ground running without significant upfront investment. We'll work with you to find the right setup for your space, your footfall, and your ambitions.

From ovens to display units, we'll make sure you have everything you need to start selling from day one.

bake & bite visual

Bake & Bite - The ultimate food service concept

Bake & Bite is Country Choice's flagship food-to-go solution, designed to help you make the most of every customer that walks through the door. You supply the space and we supply everything else.

From modular display equipment and an extensive range of hot food and bakery products, to free on-site staff training, ongoing support, and point of sale materials, it's a complete concept built to drive sales from day one.

Testimonial

Trusted by forecourt retailers across the UK

Within just four months of partnering with Country Choice, Londis Caenby Corner was generating an average of £600 per month in additional doughnut sales alone. By the festive season that had jumped to £1,200 per month, with Boston's doughnuts now forecast to contribute over £12,000 in additional revenue to the store's bakery and food-to-go areas this year.

Read more about how our ranges have helped Forecourt operators.

Savour It Range

SAVOUR IT - bake in pack, hassle free hot food-to-go

Savour It is Country Choice's bake-in-pack hot food solution, designed for operators who want to offer high-quality hot food without the complexity. Simply defrost, heat on demand in 90 seconds, and serve. No mess, no waste, no waiting.

With a range of toasties, wraps, ciabattas and paninis packed with indulgent fillings, it's the perfect grab-and-go offer for customers who want something satisfying, fast.

Colleague baking pastries

Why Country Choice

From free-on-loan equipment and online ordering to dedicated account management and free training, Country Choice gives you everything you need to build a profitable food-to-go operation, and the ongoing support to keep it growing.

With quality-assured products, bespoke labelling through CCORAL, and a field sales team that visits you in person, we're as invested in your success as you are.

Frequently bought products for Forecourt retailers

From hot savouries and grab-and-go bakery to impulse snacks and drinks, browse the products that forecourt operators come back to time and again:

Petrol Station Forecourt Solutions FAQs

During the onboarding process, we’ll assess whether your forecourt operation meets the requirements needed for us to assist. 

For example, from a food safety perspective, we’ll confirm that you have access to running hot water, and that there are at least two doors between the kitchen and toilets. We’ll also run you through minimum spends for equipment, and ensure you have the floor space necessary to fit the units you desire.

After assessing your current processes (staffing levels, hold time of products, margins, etc) we’ll discuss what you want from our partnership, and whether any of our additional services like marketing and training would benefit you.

During the onboarding process, we’ll assess whether your forecourt operation meets the requirements needed for us to assist. 

For example, from a food safety perspective, we’ll confirm that you have access to running hot water, and that there are at least two doors between the kitchen and toilets. We’ll also run you through minimum spends for equipment, and ensure you have the floor space necessary to fit the units you desire.

After assessing your current processes (staffing levels, hold time of products, margins, etc) we’ll discuss what you want from our partnership, and whether any of our additional services like marketing and training would benefit you.

Trying to capture more of the passing traffic? Concerned that your current retail options create too much waste and not enough profit? Partner with Country Choice to take your petrol station forecourt to the next level.

When you’ve only got a few minutes to engage the interest of customers, it’s key to have products that sell themselves. Invest in hot food-to-go and viennoiserie, as well as impulse buys like drinks and snacks, through tailored solutions that ensure little goes to waste.

At Country Choice, we make forecourts more profitable by not only supplying high-quality food, but going beyond the products we sell and spotting opportunities to improve. We are proactive partners, just as invested in your success as you are.

The sky’s the limit when it comes to the kind of products you can sell in your petrol station forecourt! 

Hot food is always a popular choice; breakfast items, or savouries like sausage rolls, pasties, and turnovers. Products like this are satisfying and easy to grab and go, which makes them perfect for customers heading to and from work, or setting off on long journeys. 

\ Impulse buys range from snacks like crisps and confectionery, to single-portion ice creams perfect for hot summer days. You can also fit coffee machines, or slushy machines, for early afternoon pick-me-ups.

There are multiple reasons why you should choose Country Choice as your forecourt wholesaler:

  1. We’re award-winning, proudly recognised as AWG’s Supplier of the Year. Several of our in-house brands have also been given recognition from bodies like the British Frozen Food Awards. 

  2. We’re committed to quality. Both the branded and in-house food products we supply are validated through the entire supply chain. You can trace back anything you buy from us.

  3. We’re experts on the forecourt sector. And more importantly, we’re keen to share our expertise with you through marketing and training. 

We offer branded partnerships. For example, our partnerships with key coffee brands Costa, Smokin Bean, Tchibo and Lavazza inspire trust from customers.