New and improved products for you
We love creating new food, flavours and fillings for your customers to enjoy eating on the go. Tastes are always changing and the Country Choice food innovation team stay one step ahead, giving you food to go options that appeal to your customers today. Discover our range of brand new products, improved recipes and seasonal treats below.
A new take on Viennoiserie
Our latest Viennoiserie range introduces entirely new flavours and formats, alongside premium thaw-and-serve options designed for effortless quality and convenience.
New range of premium muffins
We have launched four new indulgent flavours, with four new well-known branded flavours
Iced buns join the thaw & serve range
Our new Iced Finger Buns are the latest addition to the Sweet Buns collection
New delicious Omelettes
High in protein, under 200 calories and on trend. A healthy way to fuel your day.
Hot Viennoiserie Puddings
Don’t let unsold Croissants go to waste-transform them into a delicious pudding your customers will love.
New recyclable bakery bags
A simple design change that cuts plastic use, improves recyclability, and supports our ongoing commitment to sustainable packaging.
Keystone - new cleaning range
Solutions for all your cleaning needs delivering sustainable and superior cleaning results throughout your operation.
New! Chicken Tikka Naan and Chicken & Bacon Toastie
Two delicious additions to the Savour it range, ready to order now.
New Cookies & Cream puddle doughnut
We extended the Boston's range with an exciting new flavour!
Meet the hero of the Bake & Bite range
Big Bite Sausage Roll - perfect “bigger eat” alternative for hungry customers.
New Ambient Sausage Rolls Concept
This ready-to-go concept is perfect for busy retailers.
Viennoiserie range additions
For the Spring/Summer season we introduced a new popular flavour - Pistachio Croissant!
Vegetarian range
We have a delicious variety of hot flavoursome vegetarian savouries, sandwich fillings, and pizzas.
Vegan range
Make your shop a destination for the growing wave of vegan and plant-based consumers.
Pie & Mash on the go
Following on from the success of Chicken & Wedges, we have launched a traditional hot Pie & Mash meal to grab & go.
Boston's Doughnuts
Your customers will love our indulgent doughnuts, with glorious fillings and attention grabbing toppings!
Hot Snacks & Sides
Why not extend your hot food to go offering by introducing hot snacks any time of the day.
New Chicken Balti Pie
We redeveloped our traditional pies and added a new exciting flavour to the range!
'Bake in Pack' Savour It
New Savour It rebrand with five new exciting additions. Don't miss out!
New Sweet Buns
Improved recipe and eye-catching design. Make sure you order the new codes.